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Contributors

Aditya Bhamidipaty

(Co founder and CEO)


Srikanth Chunduri

Srikanth Chunduri

(Co founder and COO)


Sanjaya Sarangi

Sanjaya Sarangi

(VP – Products & Technology)


Vishal Sukheja

Vishal Sukheja

(AVP Marketing)


Jagan

Jagan

(AVP - Customer Services)


eMart Engagement Blog

Post by Sanjaya Sarangi

September 26, 2014

Counter the Counterfeits

Counter the Counterfeits

Should you be worried about your brand being diluted by the fake pharmaceutical drugs flooding the market? Or your consumers are able to differentiate between the genuine and the fake drugs? World Health Organisation has seen an increase of 'medication fakes' hitting medical stores lately....

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Post by Team eMart

September 8, 2014

Customer data: A Quintessential tool to drive loyalty

Some excerpts from the interview of Srikanth Chunduri with Adgully

We estimate that the current size of the loyalty industry in India is valued around 12000cr (~$2Bn) and poised to double in the next three years. India is currently the third largest economy in the world with a growing middle class of more than half a billion people with increasing disposable income and higher purchasing power....

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Post by Sanjaya Sarangi

August 22, 2014

Customer data: A Quintessential tool to drive loyalty

Customer data: A Quintessential tool to drive loyalty

What has customer data to do with loyalty? Think about it this way – hundred years ago, the store owners actually knew their customers in person and would offer personal attention and helped customized purchases. With the changing times came the organisational culture along with transportation facilities....

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Post by Vishal Sukheja

August 14, 2014

Loyalty: The New Era of Marketing

Businesses tend to focus a lot on getting new customers and the focus sometimes gets decreased on retaining them. Well, that is what the loyalty programs are designed for. Loyalty programs are all about keeping your current customers happy and engaged, which lowers a brand's need for new customer acquisition....

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