As a marketer working for an organization in the construction sector, you are aware that your buyer and decision maker are not the same. For a wire and cables, or electrical switches, sockets company, the buyer may well be the homeowner, but the decision influencer who plays a big part in the brand decision is the electrician.
Similar for cement manufacturers and the like - you would need a means to engage better with your set of influencers and decision makers who would be the contractors, architects, and builders.
You also have to deal with large supply chains to get your product to the retail outlets, whereby you can leverage a larger share of shelf or provide triggers for greater push of your product.
eMart Solutions can help you engage better with all the stakeholders that are relevant in your value chain, as well as help you drive incremental revenue from relevant channels. Contact Us today to know more.