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eMart Solutions Strengthens its Leadership to Accelerate Growth

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17th October, 2015

eMart Solutions, a leading loyalty company, focussed on providing customer engagement solutions to various multinational and Fortune 500 brands, today announced the appointment of Birendra Kumar as VP Technology and Sooraj Keswani as VP Consulting.

Birendra will lead the Product Engineering function, called FirstHive, for eMart Solutions, while also working with existing clients on their marketing technology requirements.

Birendra has over 17 years of experience in information technology, product development, invention and research on big data and product architecture. He has worked as a big data architect, technical project manager, software consultant and software architect in data warehousing, real-time business intelligence, and big data platform.

Speaking on his appointment, Birendra Kumar said, "With its patent pending product, FirstHive, I believe eMart Solutions is well poised to address several key challenges faced by the market today, and I am excited to be joining the company at this juncture". He added, "With the marketing technology market expected to exceed $25 billion per year over the next few years, I am convinced of the potential of the product, as well as the value it can provide to our customers."

His last company was Teradata, where he was the Big Data solutions architect and was working with Advanced Development research group. He has contributed to 85+ intellectual disclosure reports/ Inventions, 4 USA patent fillings, and is the author of many orange books, white papers, big data blogs, technical articles and publications in various magazines.

Birendra's appointment comes on the heels of the appointment of Sooraj Keswani as the VP - Consulting for eMart Solutions. An expert in customer marketing, communication and a business leader, Sooraj has over 2 decades of rich and varied experience across media, technology and service industries.  A keen observer of consumer behaviour, he applies his understanding to practice the science and art of consumer engagement.

Having worked with businesses and concepts ahead of their times in his career, Sooraj has successfully led initiatives across large companies and start ups to marry vision with action and deliver results. His collaborative leadership style attracts teams to work with him and achieve set goals.

On his move, Sooraj Keswani said, "The loyalty space is evolving at a very fast pace with companies doing their best to build customer understanding and engagement. eMart has quietly carved a niche for itself in this space by successfully building and running large scale consumer engagement and channel loyalty programs across a large variety of sectors". He further added, "I am extremely excited with the vision that eMart has. I believe it is ahead of its times. My key focus will be leading customer strategy that partners with and adds value to our clients' businesses and increasing eMart's footprint across the country."

He has worked with companies like The Indian Express Group, Clicktickets.com, Madison Merchandising Services, Enso Technologies and Concept Communication. In his last stint with Hansa Customer Equity, he led a very large business unit driving customer strategy (CRM) for the Mahindra & Mahindra Group apart from other clients.

"With illustrious track record, Birendra and Sooraj bring with them exuberant amount of experience, focus and best-in-class leadership. The decision to bring them onboard holds immense promise for our existing clients and our product", said Co Founder and CEO, Aditya Bhamidipaty.

About eMart Solutions

"eMart Solutions is a leading loyalty and consumer engagement company which works with several Fortune 500 companies offering competencies across Consulting, Brand Marketing, Analytics, Redemption and Customer Care. eMart Solutions works across sectors and manages some of the largest loyalty and engagement programs in the country. Top brands that have partnered with eMart Solutions include Vodafone, Shell, ICICI Bank, Essilor, Lenovo, Johnson & Johnson, P&G, Anchor Panasonic and Mattel Toys to name a few. eMart Solutions provides its clients with custom solutions for their Channel & Trade, Consumer and Employee engagement programs.

FirstHiveTM, eMart Solutions' proprietary on demand SaaS based multi-channel technology platform captures stakeholder interactions at all brand touch-points, and provides standardized and seamless experience. With a host of innovative solutions implemented, these programs not only help provide insights and management dashboards enabling critical functions, but also help drive incremental revenue for clients. FirstHiveTM delivers ROI to some of the world's largest brands on their loyalty programs.

Awards and Recognition

  • Awarded the Proto.in Most Promising Start-up of the year 2009; recognized as India's Coolest Start-ups in 2009 by Business Today; featured in CNBC TV18 Young Turks 2014

  • Awarded Red Herring Asia Top 100 Award for being one of Asia's most innovative companies in 2014

  • Received the Best use of Gamification in a Loyalty Program Award at the 2015 Loyalty Summit

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